Leica T with Vario-Elmar T 18-56mm @ 23mm. 1/400th f/8 @ ISO 400. Main Street, Chinatown, Vancouver. Is it wrong to care about how a camera looks? If that’s all you care about, then yes. But we are creatures of aesthetics and symmetry. That’s why we are attracted to beautiful things in both nature and things made by hands. How a camera looks and feels can affect how we feel, which in turn affects how we shoot. Shooting with a rangefinder feels very different to me versus shooting with an SLR. Shooting film or instant really feels different versus shooting digital. My mood affects my shooting pattern. Leica successfully plays on this concept of beauty and style (along with function) with the new Leica T. They spent a lot of time and energy marketing this camera as such, including a 45 minute video of an employee hand polishing a T body. It’s Audi design. Does all this effort in making this camera sexy successful? Yes it is. Wherever I walk around with this camera, people want to look a
Posts
