XF10-24 @ 10mm (slightly cropped). 1/200th sec F/4 @ ISO 1600. Distortion correction in CS5. In an ever changing world of technology, it’s difficult for manufacturers to balance the desire to innovate versus listening to the demands of a finicky consumer market. It would be foolish for a company to ignore the wants and needs of their loyal customer base or the industry trends in general. However, if all you do is follow trends, you will always be a follower, never a leader. Sometimes it takes vision to foresee a need, or create one. Fuji has been able to balance both sides of this tricky equation very well. Yes, they consistently listen to their customer’s needs and wants, but continue to innovate and evolve at the same time. When the first X-series camera came out in 2010 (X-100), there was no demand for a retro designed APS-C sized rangefinder styled, hybrid EVF/OVF non-ILC camera. Fujifilm basically created a category, and as the X-series evolved, the engineers listened to their loy
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