In today's digital age, e-commerce has become an integral part of our daily lives. With the convenience of online shopping and the ability to access a global market, e-commerce has experienced exponential growth and has had a profound impact on marketing and advertising activities. This article aims to provide a comprehensive overview of the impact of e-commerce on marketing and advertising, exploring how it has transformed traditional strategies, the role of digital advertising, the importance of leveraging data, the significance of personalization, and the potential impact of emerging technologies. Shifting Paradigms: How E-Commerce has Transformed Traditional Marketing Strategies E-commerce has disrupted the traditional marketing landscape by shifting paradigms and challenging conventional strategies. Traditional marketing relied heavily on physical stores, print advertisements, and direct mail campaigns. However, with the rise of e-commerce, companies are now able to reach
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