1/280 sec F/8 @ ISO 800 using Motion Panorama swept vertically and 120 deg FUJIFILM Holdings Corporation, Japan The camera industry is fast moving and brutal. Trends come and go, and if a company invests in the wrong trend or stays in one too long, you can see your company exiting the photo industry, or merging with a larger firm very quickly. That’s what happened in the 60s-70’s when the Japanese SLR industry overwhelmed the existing rangefinder industry. Many European brands went out of business, famous brands (like Contax) were bought out by newer unknown companies (Kyocera), and even Leica had to team up with Minolta to create a success SLR line-up (Leicaflex was an utter failure). The same thing happened again in the early 2000’s with the digital revolution, with household names such as Kodak, Konica, Minolta and Polaroid going from something to nothing overnight. Other companies seem to adapt well to changes, investing in the right thing at the right time, often leading the indu
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