Fujifilm X-30 @ 35mm equiv. 1/140th sec f/4 @ ISO 400. Classic Chrome JPEG I have always had a love-hate relationship with the Fujifilm X-10 and X-20. I loved the concept, build quality and principle behind the design and features of the compact camera series. Manual on/off and zoom ring, optical viewfinder, larger than normal 2/3″ sensor (the competition all had 1/1.7″ sensors), retro styling. It all made sense. However, when I looked at the image quality, it was only slightly better than my Ricoh GR-D IV at low ISO. The X-20 added the X-Trans technology, but I still wasn’t blown away. I classified the X-10/20 as an EDC (every day carry) camera, and I wasn’t convinced of its place in the market place (although the camera did reasonably well and beloved by many fans). I believe that Fujifilm was targeting the Canon G series cameras, but it’s a shrinking market, even for Canon. The Sony RX-100 was the game changer, and Canon had more success with their smaller S100 series cameras, which
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